About 100 Million Acres

For the health of our planet, ourselves, our children, and the future, we have to take action today. 100 Million Acres is a Common Ground project, with the goal of catalyzing the shift of 100 million acres of US crop and rangeland into certified regenerative agriculture by 2030.

The campaign is led by Big Picture Ranch, producers of Common Ground and Kiss the Ground. It is coordinated by InCommon Group, and supported by a variety of partners including forward-thinking individuals, farmers and ranchers, NGO’s, and companies.

Together, we are making it our mission to convert the food system of our country to one that is regenerative. By transitioning 100 million acres, we can provide healthy foods, resilient lands, thriving ecosystems, and a promising and profitable future for farmers, ranchers, growers, and communities across the country.

Rebecca Tickell
Director/Producer
Big Picture Ranch

Josh Tickell
Director/Producer
Big Picture Ranch

Ayesha Ali
Co-Founder/Partner
InCommon Group

Erica Campbell
Co-Founder/Partner
InCommon Group

The Science Advisory

Jonathan Lundgren, PhD, Ecdysis Foundation
Jason Rowntree, PhD, Michigan State
Juan Alvez, PhD, University of Vermont
Lawson Connor, PhD, University of Arkansas
Michael Kotutwa Johnson, PhD, University of Arizona
Jessica Chiartas, PhD, UC Davis
Fred Provenza, PhD, Utah State
Mark Maslin, PhD, University College London and University of Copenhagen

Arash Ghale, PhD, Rodale
Emily Bruner, PhD, Soil Health Institute
Mark Hyman, M.D., Cleveland Center for Functional Medicine
Lyla June Johnston, PhD, Independent
Charles Benbrook, PhD, Independent
Dariush Mozaffarian, M.D., Tufts
Liz Haney, PhD, Soil Regen
M. Francesca Cotrufo, PhD, Colorado State University

About

100 Million Acres is an initiative of Big Picture Ranch. At Big Picture Ranch, we are more than a studio; we are stewards of change and champions of purpose-driven storytelling that transcends screens to inspire real-world action.

With over 20 climate solution movies under our belt, our content doesn’t just entertain; it empowers. Collectively, our films reach a global audience of 2 billion viewers.