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Regenerate 100 Million Acres.
TOWARD 100 MILLION ACRES
Our goal is to catalyze the shift of 100 million acres of US crop and rangeland into certified regenerative agriculture.
The U.S. has approximately 900 million acres of farm and rangeland. 100 million acres represents just over 10% of that. We believe 100 million acres is the necessary “tipping point” for regenerative agriculture to enter the mainstream.
The momentum of the regenerative movement is growing. Join the movement by taking the pledge today!
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See which companies have taken The Pledge.
By taking the pledge, brands commit to begin the journey to transition their U.S. acreage to certified or verified regenerative. Here are a few of the brands that have taken the pledge and are leading the work to achieve global climate goals.
Maker’s Mark is working to transition 100% of its acres towards certified regenerative agriculture by the end of 2025. Currently 86% of their crops, including all of their corn and wheat, are Regenified certified.
How big is 100 Million Acres?
Why Certified Regenerative?
Regenerative Agriculture utilizes Indigenous wisdom, holistic management, and cutting edge science to regenerate living ecosystems through the six principles of regenerative agriculture. By restoring carbon, water, and nutrient cycles, regenerative agriculture enhances soil health, water and air quality, and improves biodiversity, resilience, and economic outcomes.
The principles of regenerative agriculture are deeply rooted in Indigenous land stewardship practices, and the 100 Million Acres campaign recognizes and supports Indigenous land and food sovereignty.
“New generations are going to be running our planet to lead us into an agricultural future that is so bright and so healthy, that is regeneration.”
Ian Somerhalder
Actor/Environmental Activist
“Regenerative agriculture is a critical solution to the climate crisis. We need science, technology, Indigenous wisdom, and holistic thinking working together to move us toward regeneration.”
Kara Brewer Boyd
Co-Founder and President of Association of American Indian Farmers
“If we recognize and respect how Nature is trying to help us–if we observe and imitate Nature, are patient and let her be our guide–we can solve most of the problems we are facing as a society.”
Alejandro Carillo
Regenerative Rancher
“It is more urgent now than ever. Yes, because of the climate crisis, but also because of how connected we all are to the degradation of our soil.”
Nikki Reed
Actor/Environmental Activist
Common Ground is the highly anticipated sequel to the multi-award winning and globally successful documentary, Kiss the Ground. Common Ground provides concrete ways to fix a broken planetary system, The new film explores how regenerative agriculture can help heal the soil, our health and the planet. See the film in theaters now.
Fibershed Climate Beneficial
https://fibershed.org/climate-beneficial-wool
Cotton, Wool
Carhartt, Reformation, Coyuchi, Outerknown, Mara Hoffman, Mate the Label, Ecologyst
Brand & Retailers – In store or Online
Climate Beneficial™ Agriculture is not a verification of organic production.
Climate Beneficial Verification is designed to support growers to achieve a holistic ecosystem of positive outcomes across environmental and social categories.
- Growers implement a combination of practices that support outcomes across soil health, carbon sequestration, biodiversity, watershed health and community resilience.
- Through the carbon farm planning process, engagement with the CBV team, and work with regional TA’s,growers choose a set of practices that holistically tackle outcome categories, maximize impact, and attune to the specific landscape and growing context.
147,669 acres Climate Beneficial™ Verified
37,850 acres Climate Beneficial™ Transitional
78 producers enrolled, of these 24 producers are Climate Beneficial™ Verified as of 2023
Responsible Wool Standard
https://textileexchange.org/responsible-wool-standard
Wool
Ralph Lauren, Eileen Fisher, Patagonia, Shaniko Wool Co.
Many clothing retailers
Requires reduction in chemical inputs over time and prohibits agrochemical use on crops which will be directly consumed. Organic certification complementary but not required.
Practice and outcomes based
2.6 Million acres under certification in the US
8-10 of US farmers certified
Real Organic
https://realorganicproject.org
fruit, vegetables, meat, dairy, eggs, mushrooms, grains and some processed products.
Mainly farms such as Oatman Flats Ranch, Flag Hill Farm, Fully Bell Farm, Apricot Lane, and Jacobs Farm
You can find ROP certified products in Whole Foods, Erewhon, Natural Grocers, and co-ops and local farmers markets across the US.
no synthetic chemicals or fertilizers, no hydroponic operations, no CAFOs, and no parallel production (ROP certifies the entire farm and does not allow for organic and conventional production of similar products)
Add-on certification to Organic that emphasizes soil health, animal stewardship, and fair labor. Farms undergo an annual application and review process. All new farms are inspected prior to certification and again every 5 years.
16,150 acres under certification in the US
240,000 acres
We don’t track this data
1,000
A Greener World Certified Regenerative
https://agreenerworld.org/certifications/certified-regenerative
Row crops, orchard crops, specialty crops, vineyards, livestock and dairy operations, fruit, wild harvesting, herbs, flowers and more.
Zack’s Mighty Tortilla Chips
Whole Foods, Wegmans, Sprouts, Costco, Lowes Foods, The Fresh Market, Amazon, Harris Teeter
Requires reduction in chemical inputs over time and prohibits agrochemical use on crops which will be directly consumed. Organic certification complementary but not required.
Holistic, plan-based certification that measures benefits for soil, water, air, biodiversity, infrastructure, animal welfare and social responsibility. Designed to meet farmers where they are and support regenerative goals in a wide range of scales and geographies.
9,300 acres under certification in the U.S.
149,221 acres in transition in the U.S.
Demeter
https://www.demeter-usa.org/certification
Wine, produce, oils, herbs, consumer goods (e.g., apple sauce, pasta, tomato sauces, polenta, baby foods) tea, coffee, grains, cosmetics and personal care products, compost, textiles.
Seventy-two Brands, including: Lakewood Organic Juices, Avena Botanicals, The Republic of Tea, Apricot Lane Farms, White Leaf Provisions, Vineyards and Wineries – Brooks Estate, Benziger Family Winery, Frey Vineyards, Keeler Estate. Montinore Estate, Winderlea Winery, Troon Vineyard, Tablas Creek Vineyard, Johan Vineyard, Jean-Claude Boisset Wines ,Maysara Winery and many others), Marian Farms, Malibu Compost, Eminence Organic, Dr. Mercola/SolSpring, Nekoosa Marsh/Green Belle Cranberries.
Whole Foods, various wine retailers and retailers carrying natural products, direct (onsite and online)
Like Organic in not permitting synthetic chemicals or fertilizers, additional restrictions for Biodynamic (no CAFO manure sources, no Chilean nitrate, no farmed fish input products, broad spectrum pest control inputs must be used in ways to prevent harm to pollinators)
Outcomes and practices-based. Whole farm certification with the ideal of a self-supporting farm ecosystem.
16,150 acres under certification in the US
Over 14,000 acres associated with certified Biodynamic acres that are devoted to fostering biodiversity on the farms (hedges, flowering plants for pollinators, ponds, wooded areas, etc.)
310 acres under transition
128
Soil & Climate Initiative
https://www.soilclimateinitiative.org
Baked goods, snacks
15+ brands, including: PACHA Bread*, Roots Chips*, Quinn Snacks, Seven Sundays, Handsome Brook Farms
Whole Foods, Erewhon, Mom’s Organic Market, Albertsons
Not organic, but requires reduction in chemical inputs over time
Outcomes and principles based, soil testing required, third-party verified by SCS Global
22,000 acres under certification in the US
*Currently only PACHA Bread and Roots Chips carry the SCI Certification
250,000
25
Regenerative Organic Certified
1,451 products across all sectors, including: wine, spirits, herbs and supplements, rice, grains, pulses, snacks, crops, produce
171 brands, including: Dr. Bronner’s, Lil Bucks, Ancient Nutrition, Bonterra Organic Estates, Lundberg Family Farms, Patagonia and Patagonia Provisions, select Whole Foods Brand products
most grocery stores, Whole Foods, Amazon, Jimbo’s, Thrive Market, Sprouts, Target
no synthetic chemicals or fertilizers allowed
Outcomes and practices-based with three pillars: Soil Health & Land Management, Animal Welfare, and Farmer & Worker Fairness and three levels: Bronze, Silver, and Gold. Third-party verified.
117,863 acres under certification in the US
91 US farms certified
Land to Market
Meat, dairy, leather, wool
Applegate, Force of Nature, Serenity Kids, UGG, more
most grocery stores and retailers
but encourages reduction in chemical inputs over time
Outcomes-based holistic management framework that assesses nutrient cycling, water cycling, energy flow, and community dynamics.
X million acres under certification in the US
Number of US farmers certified
Regenified
Grains, livestock, poultry, eggs, vegetables, coffee, nuts and other specialty crops, timber
Over 25 brands, including: Maker’s Mark, King Arthur Flour, Vital Farms, Diestel Turkey, Carman Ranch, Ralston Family Farm, Mendocino Wine Company
Most major grocery stores including: Whole Foods, Natural Grocers, Sprouts, New Seasons Market, Safeway, Publix, and more.
Farms must reduce chemical inputs year over year to maintain certification – organic certification is not required.
Regenified measures practices and outcomes using the 6-3-4™ framework, which consists of assessing six principles of soil health, three rules of adaptive stewardship, and four ecosystem processes. Developed through rigorous on-field and in-lab testing, it offers a proven approach to restore soil health and ecosystem function.
1 million acres under certification in the US
Number of acres under transition
Number of US farmers certified: 250
100 Million Acres Inquiry Form for Companies & Brands
To reach the critical tipping point of 100 million acres under regeneration, companies and brands have a critical role to play.
Take the pledge - commit at least 10% of your supply chain or product categories to certified regenerative agriculture by 2030 and join the100 Million Acre initiative.
To get started, fill out this inquiry form, and our team will be in touch shortly. From navigating certifications to connecting you with quality on-farm education, we're here to help you on your brand journey to advance regeneration.